Financial institutions and brokerages are stepping up efforts to draw retail investors into the ₹30,213-crore IPO, as syndicate bankers aim for strong retail demand and a successful listing.
“Platforms have been asked to focus their outreach on active as well as inactive trading accounts to build retail volume,” said a person familiar with the matter, who asked not to be identified because the details are private. “The effort aims to sustain retail buying interest through the listing date.”
