Passenger vehicle seating is a high-value component category in an automobile. Depending on the vehicle and features offered, seating systems can account for ₹20,000-70,000 of content per vehicle. Features such as ventilation, powered adjustment, lumbar support and integrated safety systems are becoming more common as Indian consumers move towards premium vehicles and SUVs. It should be noted that the JV has already secured an anchor customer order from a leading OEM.
