However, mobile penetration in India has saturated, with QoQ subscriber growth for Jio and Airtel moderating to about 1% in Q1. So, Jio can think of increasing prices. Jio’s mobile Arpu in FY26 was ₹203 versus Airtel’s ₹254. Even if Jio decides to tweak some plans, especially the entry-level unlimited data plan, to boost Arpu by about 10%, it will still stay cheaper than Airtel for users.
