Retailers are relying on exchange of old gold jewellery to drive sales. About half a million customers exchanged more than 11,000 kg of gold at Titan in the past nine months, Arun Narayan, chief executive officer of Titan’s jewellery division, told Mint. Kalyan Jewellers said 46% of its sales in Q1 came from the exchange of old gold, while Senco estimated it to be about 43% in the quarter.
