Brand risk
The sharing of a common brand brings not just the benefit of goodwill but also the risk of collateral damage. “Any negative publicity with respect to legal or regulatory actions, product or service issues, data breaches, operational failures or other adverse developments related to the usage of the ‘Jio’ brand either by us or by other entities in the Reliance Group, may dilute the brand, and harm our reputation and competitive position,” Jio Platforms drove the point home in its IPO filing.
