Bluestone Jewellery and Lifestyle shares surged in Tuesday’s trade (21 July), defying the weak broader market sentiment as investors cheered the company’s strong June quarter performance.
The stock opened with a sharp gap-up at ₹633 apiece, compared with its previous close of ₹610, and extended its gains to hit an eight-month high of ₹728.40, up 19.4% from the previous close. The rally also marked the stock’s biggest single-day gain since its listing in August 2025.
On Monday, after market hours, the company announced its financial results for the quarter ended June 2026, kicking off FY27 on a strong note. It reported a 49% year-on-year increase in retail sales, while revenue rose to ₹733 crore, supported by an expanding product portfolio and strengthening consumer demand.
The growth was driven by strong same-store sales growth (SSSG) across customer cohorts. BlueStone also expanded its consumer base by 21% year-on-year, while repeat customers continued to drive higher average order values (AOV).
The company reported same-store sales growth (SSSG) of 39%, ahead of the growth recorded in Q4FY26, despite the increase in customs duty on gold from 6% to 15%.
According to the company, older store cohorts continued to deliver SSSG in line with, or ahead of, the overall portfolio, reflecting the broad-based nature of its growth and highlighting the continued headroom to increase per-store revenues across all store cohorts.
Operating leverage continued to improve during the quarter, with the reported EBITDA margin expanding by 354 basis points year-on-year to 15%. Having delivered its first full year of reported profitability in FY26, the company extended its positive earnings trajectory into FY27.
BlueStone reported an adjusted net profit of ₹14 crore for the June quarter, compared with an adjusted net loss of ₹21 crore in the corresponding period last year.
Stock jumps over 80% from recent lows
With today’s jump, the stock’s July returns have expanded to 33% so far, the biggest monthly surge in over a year. After remaining under pressure for a prolonged period, the stock staged a strong comeback in March and has continued to maintain its upward momentum, surging 82% from its all-time low of ₹399.80 apiece.
The stock ended four of the last five months in the green, with June emerging as its best-performing month after gaining 14%, followed by another 12% rise so far in July.
Since making its stock market debut in August 2025, the shares initially witnessed strong buying interest before entering a sharp correction in November, which continued until February 2026.
The recent rally has brought the stock close to its all-time high of ₹793 apiece, with just 8% away from breaching that level, considering today’s high.
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